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On July 20, the 15th “HOdo Magpie Festival - Love in China” and the HOdo Magpie Festival Promotion Month was initiated in full swing. Centering on “HOdo Magpie Festival - Love in China”, HOdo Group’s efforts in spreading love can be seen everywhere during this Magpie Festival.         

For more than a month, the Magpie Festival Activity has been shown on Anhui TV, Weico Pro, IQiyi-Carat Lover, 360 browser and other media by means of TV, internet, WeChat, microblog, etc., such as the blind date in Anhui TV, HOdo-Longing for Love: Love Battle during the Magpie Festival on Tianjin TV, the Carat Lover of IQiyi, “Magpie Festival - Invitation Exhibition on Works of National Calligraphy Masters, China HOdo Velvet Cup Contemporary Love Poem Competition jointly held by HOdo and the Star Poetry Periodical, the interactive HOdo·Magpie Festival·Microblog Topics, the WeChat game of looking for the “my HOdo lover” with “Carat Lover”, through time and space: Dimension Door of HOdo Magpie Festival, Courageously Express your Love, as well as other diverse Magpie Festival-focused promotions held by the Group’s secondary companies and the exclusive shops of famous brands, etc.   

All these activities give full expression to HOdo’s strong customer orientation and enable consumers to have a good time. To deeply touch users by HOdo culture and to interpret HOdo Group through action have been playing a dominant role in bringing about the Chinese Valentine's day.